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The Collab Lab 2025

For Group Practice Owners Who Want to Learn, Connect, & Implement

St. Louis, MO
September 17-19, 2025

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Let's Learn and Get Things Done, Together!

Do you love going to a conference, but find yourself wishing you had time to implement all the awesome ideas and things you learned before you leave?  Because you know that when you get back to the busyness and grind of group practice ownership that the things you wanted to implement never see the light of day.  Or, they get lost among the never-ending list of things “to-do”.

How often have you wished you could implement what you’ve learned in real time? 

What if you could attend a conference with experts specifically chosen to address the core challenges group practice owners face, and then immediately have time to take action on what you’ve learned with the experts there to guide you? 

Then look no further.

Come join us for the Collab Lab in
St. Louis, MO, September 17-19, 2025!

(With an optional fun day on Saturday, September 20th)

Collab Lab Conference that will provide collaboration, accountability, motivation, community, clarity, and fun

We are here to give GPOs what they are crying out for: the space, and accountability!, to implement:

  1. Together
  2. In real-time
  3. With the expert right there to help with nuanced questions
With the opportunity for collaboration, accountability, motivation, community, clarity and fun!

And we want YOU to join us! 
GET YOUR TICKET

What is The Lab?

A two-day, expert-led immersive event.

We’ll have industry experts.

We’ll have implementation hours.

We’ll have GPOs looking to fuel their growth and help you fuel yours. 

Who are these industry experts, you ask? Great question. 

These are powerhouse professionals, from a variety of sectors, who will be delivering high-octane content for an hour. From marketing, to culture, to operational efficiencies, these individuals are top of their fields and are ready to knock your socks off with the information they have to share.  (Bios below!)

What’s an implementation hour? Glad you asked.

The implementation hour is the part of the event we adore the most. This is an opportunity to take the information you just learned and immediately do something about it in your practice while you still feel:

  • inspired
  • motivated
  • energized

And the best part? That industry expert is sticking around for that hour to walk around, answer specific questions you might have, and generally be available for additional questions. 

GPOs fueling other GPOs. Let us tell you more!

To add to the greatness of this event, we’ll assign small groups from the beginning of the event. 

This will allow you to get to know other GPOs, and them get to know you (and your practice), so as you are working in the implementation hour, you’ll be able to bop your head up from your laptop for a quick “Hey, does this sound okay?,” and the people answering it will know your business well enough to answer it in a helpful well.

Team work does make the dream work, after all!

If you are a reflection of the 5 people you spend the most time with, then your group practice is a reflection of the 5 GPOs you most hang out with.

GET YOUR TICKET: FIND YOUR 5

Here's the Itinerary

(More Info Coming Soon)

Location

The Collab Lab will be happening at Serendipity Labs in St. Louis, MO.    

There will be only 30 tickets available for The Collab Lab, so don’t wait to get your ticket! 

Breakfast and lunch on both days are provided with your ticket AND during our implementation times you will also receive 1-on-1 feedback from industry specific experts! 

Where to Stay

Below are a few suggestions for lodging, all within short walking distance to the site for our two-days together.  That said, there are even more hotels in the area, so if you’d like to pull it up on a map, feel free to choose any hotel in the area!

Topic Areas

More information to come soon regarding topic areas. All topic areas will be around areas such as finances, marketing, operations, and growth.

Ericka Dees, CPA

After working in public accounting for over 10 years as a Certified Public Accountant and working as a Chief Financial Officer in the healthcare industry for a private equity backed company, Ericka started a consulting practice to share all her experiences with business owners and their teams.  Ericka helps entrepreneurs and their teams understand their numbers and improve accounting processes to create efficiencies and financial accuracy. Ericka is fulfilled by helping and empowering teams while creating a positive atmosphere!

Nicole Powell, Brand Strategist

Nicole Powell, a certified brand strategist and Neuromarketer, is the visionary owner and founder of HALCON Marketing Solutions, a St. Louis-based agency known for crafting compelling brands and pioneering marketing strategies for renowned companies across various industries. She leverages over 16 years of expertise from esteemed national media conglomerates such as Viacom, Disney, ESPN, Fox Networks, etc. Her transformative initiatives for notable clients have solidified her reputation as a trailblazer, with features in prestigious outlets including USA Today, Yahoo! Finance, Business Insider, and others. Combining instinct, creative flair, and neuromarketing techniques, Nicole’s innovative approach has revolutionized businesses, empowering them for growth and success, while her commitment to excellence drives HALCON Marketing Solutions to redefine industry standards and empower businesses in an ever-evolving marketplace.

Julie Hoff, MBA, HR Executive, Consultant

Julie Hoff, MBA, a certified coach and expert in strengths-based leadership coaching, has dedicated her career to empowering leaders to achieve their highest potential. With over 20 years of experience, Julie began her journey in the human resources field and has since guided hundreds of extraordinary individuals across the C-suite and various leadership levels.

CultivateHR, her company, specializes in providing personalized, practical, and passionate HR consulting and strengths-based leadership coaching.  Her goal is to support organizations and leaders in leveling up their capabilities and expanding their influence.

Julie’s firsthand experience with strengths-based coaching inspires her to support clients in career advancements, bold decisions, and life transitions.  Her unwavering commitment to her clients’ success motivates her to help them achieve their goals and excel in both personal and professional aspects of their lives.

Elyse Guttman

Elyse Guttman, Employee Success Expert

Elyse originally hails from Oklahoma but has called St. Louis ‘home’ since 2012. After nearly a decade of dancing professionally, teaching dance and working as a Crew Member at Trader Joe’s, Elyse joined the industrial marketing agency – Gorilla 76 – as their office coordinator. Upon hire, Elyse knew she had a lot to learn and that growth opportunities would be plenty. She quickly immersed herself in all things people, earning her SHRM-CP certificate and stepping fully into the world of Human Resources, known at Gorilla as ‘Employee Success’. 

Elyse works to leave the office better than she found it each day by championing the employee experience. She’s a natural connector within her personal and professional circles and has found a challenging, inspiring career in HR. Her dedication to nurturing talent and creating supportive communities seamlessly bridges the worlds of the arts and corporate HR.

Outside of her 9ish-5ish role, you can find Elyse performing with a few teams at The Improv Shop, sharing with friends and family about the importance of self-work and tending to their mental health, dabbling in various hobbies(voice acting, crochet, cooking to name a few!) and spending time with her husband of 8 years, Shaun.

Tory Krone & Madeline Larsen, Data Gurus

Struggling to keep track of the key metrics that drive your practice’s success? You’re not alone. 

Many practice owners find it challenging to navigate their EHR data, leading to missed opportunities for growth and efficiency. PracticeVital is here to change that.

Designed specifically for group practice owners, PracticeVital transforms complex EHR data into a simple, automated, web-based dashboard that does more than just track metrics. It empowers you to coach your team, build accountability, increase revenue, and make smarter financial decisions, all while supporting employee advancement.

At the Collab Lab, co-founders Tory Krone and Madeline Larsen will lead an interactive session on mastering your metrics with PracticeVital. Attendees using Simple Practice, TherapyNotes, TheraNest, or IntakeQ/PracticeQ will also receive a one-month free trial of PracticeVital you can access prior to, with the opportunity for individual coaching sessions during the event. Don’t miss out on this chance to finally gain control over your numbers and elevate your practice.

Panel Experts

Are you thinking about expanding to add another location?  

Do you want to buy a building? 

Maybe you are interested in expanding to different types of services (intensives, groups, medication management, etc.). 

OR you want to start a nonprofit? 

During our growth strategies presentation, you will get to learn and ask questions to a group of various practice owners on the various strategies they have employed to help them expand.  

Michael Krako, Financial Advisor

Michael is a Financial Advisor and Global Sports and Entertainment Director at Morgan Stanley. Through his role, he provides a holistic suite of services tailored to meet the diverse needs of his clients. Whether it’s strategizing investment portfolios, optimizing banking solutions, managing credit, or crafting robust financial plans, Michael ensures that every aspect of his clients’ financial lives is meticulously addressed.

His dedication to providing personalized, end-to-end financial solutions has earned him a reputation as a trusted advisor among high net worth families, business owners, corporate executives, athletes, and entertainers. By combining his deep industry knowledge with a commitment to understanding his clients’ unique circumstances, Michael empowers them to make informed decisions that align with their long-term financial goals. This comprehensive approach underscores his unwavering commitment to delivering exceptional value and fostering enduring client relationships.

Based in Wildwood, Missouri, Michael resides with his wife Heather and their five children, anchoring his personal life in the values of family and community. Alongside his professional endeavors, he is deeply committed to philanthropy and giving back to society, exemplifying a full approach to success. Michael’s dedication to his clients’ financial well-being and his commitment to his family make him a respected figure both in the financial sector and in his local community.

Super Early Bird Tickets On Sale Now!

We can’t wait to see you in St. Louis, MO, for the Collab Lab. 

Early Bird Tickets are ONLY $1097!

Get your ticket NOW!

GET YOUR TICKET

We Are thankful for our

Rockstar Sponsors

PracticeVital is helping group practice owners across the country wrangle their EHR data with a simple and automated web-based dashboard. What started as a solution for tracking simple metrics has grown into a tool that supports every aspect of running a successful practice. PracticeVital is not just a dashboard; it’s a comprehensive software solution that empowers practice owners to coach their teams, build accountability, boost revenue, make smarter financial decisions, and support employee advancement. 

PracticeVital currently integrates with Simple Practice, TherapyNotes, TheraNest and IntakeQ/PracticeQ. 

Collab Lab attendees on these EHRs are eligible for a 1 month free trial of PracticeVital. Co-Founders Tory Krone and Madeline Larsen will be hosting an interactive training on metrics and how to use the dashboard during the Lab, with individual coaching conversations available for those that have onboarded in advance.

Productive Therapist helps therapists get more done, so they can have more fun. They provide world-class virtual assistant services and expert admin trainings to level up your practice. If you want to streamline your intake process, so you can boost your conversion rates, check out Therapy Intake Made Easy. 

Follow an EASY success path to sign up more dream clients in your therapy practice.

Are you looking to enhance your client-therapist relationships and streamline your practice? 

Look no further than Shrink Think, a cutting-edge suite of digital resources created by therapists for therapists.

Shrink Think’s platform offers three comprehensive educational video modules: (1) orienting new clients to therapy, (2) orienting couples to couples counseling, and (3) onboarding new clinicians to private practice. With Shrink Think, you can effortlessly guide your clients toward successful therapeutic breakthroughs and provide a seamless onboarding experience for new clinicians in your practice.

It’s time to transform your practice and elevate your client relationships with Shrink Think. Visit shrinkthink.com to learn more!

Don’t let your dream end with the overwhelm of business finances! GreenOak Accounting is a team of of accountants, bookkeepers, and tax professionals who specialize in helping business owners in the mental health space. They’ve worked with hundreds of practice owners throughout the United States to help them reach their financial goals. 

The GreenOak Team can help you gain a better understanding of your business finances, so you can focus on creating the lifestyle you deserve and a business you love!

After years of education, training, and professional practice, you have found areas of particular interest, and you want to support clients who need your specific skills. Now, it seems like these clients just aren’t finding you. You end up seeing any client who walks in the door, and it’s still rewarding work. You just really want to walk alongside those clients you are most equipped to support, but they’re not reaching out. This is a common story from many therapists who are starting out in private practice and building their client base, but it doesn’t have to be your story. 

Using Google Ads and digital marketing, RevKey can help you connect with those clients who are the best fit for your areas of knowledge and experience.. 

You’re not an ordinary therapist. You’re making more money than you ever thought possible, and that feels AMAZING. And yet… your financial house feels a little… wobbly.

There are things you know you need to do — but you feel stuck or unsure how to begin. Things might be going pretty well — but you’d love to know you’re on the right track (and haven’t forgotten anything important)!

Financial planning will give you clarity on where you are, where you’re going — and what you need to do to get there.

Visit turningpointhq.com to learn more!

FAQ

You asked? We answered.

Your ticket price includes:

-Breakfast & Lunch & Snacks both Thursday and Friday

-Long exposure to multiple industry experts, with opportunity for individual consulting in the implementation hour

-Small group work time, with other GPOs ready to help you with your next level of success

-Foundational building blocks for professional/personal relationships with other GPOs that will last well beyond this event

In addition to their one-hour presentations, they will be walking around the room for one hour immediately following their presentation. During this time, there isn’t another presentation, so you’ll be able to take advantage of their availability, without worry about missing other information.

Additionally, many of them will be at the Wednesday night Welcome Dinner, mixing and mingling!

The Welcome Dinner is part of the conference, though there aren’t any formal presentations that night. 

During this time, you’ll be learning about your small group assignment, and doing some get-to-know you Q&As with each other.

These activities will allow you the opportunity to provide insight and help to one another throughout your time at The Lab. 

We also know it’ll be the starting point for some friendships!

The Optional Fun Day is a ticket add-on. It will be on Saturday, after the close of the conference. It is designed for social time–space to decompress and enjoy one another’s company after a few days of really hard, really good work!

We know relationships will have been built by then and people will be ready to not only blow off steam, but ready to just enjoy one another’s company without the structure of the presentations. So we’re designing a day just for that!

Stay tuned for details about chosen activities and a loose itinerary.

You don’t have to! These experts will give you enough information to provide jumping off points for you to have “to dos” in your business, and very accessible jumping off points for those.

That said, if one of the Topic Areas is one you identify as a particular place you want growth and help, definitely come ready with questions, materials you want someone to look at, etc.

No need at all! The hotels are no more than a 15 minute Uber ride from the airport. Downtown Clayton, which is the area of St. Louis we’ll be in, is both safe and completely walkable. Restaurants, cafes, hotels, and the location of the event are all within a few blocks of one another.

Please email any additional questions to us at heyfriend@thepracticecollab.com and we'd be happy to answer them!

Interested in being a sponsor for The Collab Lab? Then email us at heyfriend@thepracticecollab.com.

Limited sponsorships available!